Tom Lightfoot (Chair), Mandy-Rae Cruickshank, Peter Scott (Minutes) Matt Charlton (by phone), Kirk Krack
Regrets: Helen Lightfoot
Call to Order
This meeting was held at the CAFA Headquarters in Vancouver. Meeting was called to order at 7:07 p.m. PST
Minutes from January 13th approved.
- Faxed application for Director’s Insurance on February 7.
- Sprucing up booth display for Advil Outdoor Show (ongoing)
- CAFA stickers cannot be found at the moment
- 2003-04 President’s Report completed
- CAFA brochure sent to Matt
- Insurance search is ongoing. Tec Clark, our USAA contact is optimistic
- Financial report from 2003-2004 AGM now posted on website
- President’s Report will be posted soon
- February WRC Indoor Competition information and registration are on CAFA website
- 2005 Competition schedule is posted on CAFA website
- Agenda for meeting (completed)
- Membership mailout magazines almost ready to be sent. Cover letters need to be written. Magazines will also be sent out to the participating teams, and special individuals who contributed to Worlds.
Action: Tom will write a cover letter to CAFA members for the mailout.
Action: Kirk will write a cover letter for the Teams and individuals mailout.
Helen (Tom reporting)
- Sport Canada requirements summary document has been sent to Board
- CAFA Revenue analysis (ongoing)
- Sanctioning fees and memberships bring in approximately the same amount of revenue
- Tim Calver’s photo CD has been received by CAFA
Action: Helen will draft a plan prioritizing the steps for CAFA to take to comply with Sport Canada requirements for the next meeting
- Dynamic apnea has been added to Nationals competition
- Freedive Toronto to hold indoor competition after Advil Outdoor Show
- Matt’s friend will send email re: hosting for streaming services
- Ottawa Freedivers to become a CAFA club (will try web form again)
- David Cox and Advil Outdoor Show organizing (ongoing)
- Outreach to Tremblant club (ongoing)
- Revise CAFA brochure and translate (not completed)
- Draft Safety Report form (not completed)
Action: Matt will draft CAFA brochure for review before Indoor Competition in February.
- Checked CCES for Code of Conduct/Ethics templates. Recommends Board revises and adopts Canadian Speedskating COC.
- Terms of Reference for Safety Committee update.
Action: Peter will request permission from Canadian Speedskating to use their COC.
Action: Peter will replace “heat stroke” with “hypo/hyperthermia”
Action: Peter will draft a version of the COC for Board review.
1. AIDA vote Part II
New vote was held after discussion on the AIDA assembly about misinterpretation of the LMC vote by certain members who believed it would mean softer LMC criteria.
In all, 36 of 40 members voted and one vote was disqualified. Results were in favour of retaining current LMC definitions and judging protocols for competitions and records.
2. Sport Canada development plan
Deferred to next meeting.
Kirk laid out his general concept for this year’s CAFA budget:
- Establish a contingency fund of approximately 1.5 times the current operating budget (approx. $1,500)
- Work out realistic insurance cost (approx. $2,500)
- Left over money could be available for special projects in 2005
Ideas for special projects centered around membership and sport development include:
- CAFA exposure
- Club development (resources and publicity)
- CAFA promotion at dive shops
- Attendance at trade shows
- Translation of website into French (Sport Canada)
Board discussed a specific marketing plan designed to show scuba diving shop owners and managers the market they can access by catering to freedivers. Some rough ideas include:
- Marketing would be to attract a different water-loving demographic than the typical scuba diver (i.e. creating a “community for freedivers” at scuba shops would not infringe upon scuba profits)
- Goal to make 10% of PADI shops in Canada a resource for freediving (around 13 shops)
- The marketing package should be well-researched and make it simple for shop owners to apply to their business
Kirk asked the Board if CAFA attendance at DEMA would be strategic in the context of delivering a marketing strategy to Canadian scuba shops and to showing the industry that freediving is a serious niche market:
- DEMA is in October 2005, Las Vegas. Booth reservations are due.
- Any board member who could attend would have to pay airfare. CAFA could cover hotel cost, booth space and display costs
- Cost of participation for CAFA could range from $1500 – $2500. CAFA qualifies for the discount booth rate for non-profits. Matt cautioned against lowballing the estimate based on his experience with trade shows and DEMA and the cost of making a good display booth
- Booth location would be in a pavilion along with DeeperBlue, USAA, and PFI.
- Condition would be to identify target audience at DEMA (Canadian dive shops, clubs, media) and to have a plan for follow-up
- Neither Mandy nor Kirk would be able to man the CAFA booth because they will be representing PADI and PFI respectively at the show
Action: Board will vote by Friday 11th whether to attend or not.
Action: Send Team Canada t-shirts to Matt for Advil Outdoor Show (Mandy)
Action: Design CAFA and Team Canada poster (Matt)
Action: Send Matt photos for poster (Mandy)
Action: Draft 2005 Budget (Kirk)
4. Safety Committee and Report Form
Deferred until next meeting
5. Other Business
Kirk suggested that CAFA could use his purchased streaming video (12 months) for Worlds video and CAFA records in exchange for corporate membership for X years. CAFA skin would be $150 extra. Discussion ensued.
Advil Outdoor Show, Toronto
Mandy reminded Matt to reserve a table early for the show in Toronto.
- Vote by email whether or not to attend DEMA, Las Vegas, October 2005 (due Feb 11)
- Draft 2005 budget for March meeting (due March 9)
- Insurance (ongoing)
- Write letter to AIDA teams at Worlds for mailout (due March 9)
- Draft list of steps in priority that are required for Sport Canada compliance
- CAFA revenue analysis and breakdown (ongoing)
- Add President’s Report to 2003-2004 AGM Minutes on website
- Write letter to CAFA members for inclusion in magazine mailout (due March 9)
- Mailout Diver magazines to CAFA members (pending letter)
- Agenda for next meeting
- Find CAFA stickers
- Update display for Advil Outdoor Show
- Send Matt photos for poster
- Send Team Canada t-shirts to Matt, for exhibitors at Advil Outdoor Show, Toronto
- Revise CAFA brochure and translate into French
- Draft Safety Report for Safety Committee
- Design Team Canada poster
- Draft Safety Report form
- Submit minutes to CVS (overdue)
- Contact Speedskating sport body for permission to use their COC
- Revise and circulate to the Board the revised Canadian Speedskating Code of Conduct
- Revise Safety Report Terms of Reference: replace “heat stroke” with “hypo/hyperthermia”
Meeting was adjourned at 8:41 p.m. PST
The next meeting will be held on March 9th, 6:30 p.m. at:
101 – 9133 Capella Drive